Why Isn’t Your Business Showing Up on Google?
Being missing from Google usually means one of three things: the page is not indexed, it ranks too low to be seen, or you are absent from the local map results. We scan the public pages we can find and show you which problems are on your site — in plain English, worst first.
Check your website free
Paste your web address and the page scan starts — no login, nothing to install, no email. Your report opens right away and fills in as we go. Local rankings, your Google Business Profile and backlink data are optional extras that do ask for an email, because those checks cost us money to run.
What the Holtz Digital Website Audit Measures
We check every public page we can discover from your sitemap and your internal links — up to 500 — then tell you what is wrong and where. Some of it comes from Google’s own tests so you can verify it yourself.
How It Works
Enter your web address
No account, nothing to install, and no email needed to start.
We read your site
Your report opens straight away and fills in as we go, showing how many pages we have checked. A small site takes under a minute; a few hundred pages takes a few minutes.
You get a list you can act on
Every finding names the page it is on, in plain English, worst first. Keep it, or hand it to whoever looks after your site.
Why This Is Different
Most free audits hand you a scoreboard. This one tells you what to fix first.
The measurements are the easy part. Google gives them away and this audit uses them, though a single speed test can be well out — which is why we run three and report the middle one. The hard part is knowing which finding is actually costing you customers and which you can safely leave for now.
So you get the numbers, and then a plain-English read of what they mean for your business, and a short list of what to fix first — in order. No jargon, no dashboard to learn, and no 47-row severity table that leaves you to guess where to start.
What We Find Most Often
The issues costing Buffalo businesses the most leads
These are the problems we see most often on Buffalo and Western NY business websites — and the ones that have the biggest impact on lead volume when fixed.
No clear call-to-action above the fold
Visitors don't know what to do next, so they leave. Adding a visible phone number and CTA above the fold is often the single highest-impact fix.
Title tags that don't target local search terms
A title that says 'Home | ABC Plumbing' tells a searcher nothing about what you do or where. 'Plumber in Buffalo NY | ABC Plumbing' tells them both, and it is what Google usually shows as the clickable line, though it may write its own.
Mobile layout that breaks on smaller screens
Most local searches now happen on phones. A site that's hard to navigate on mobile loses potential leads before they ever reach your contact info.
Page load times over 4 seconds
People give up on slow pages, and Google counts page experience among its many ranking signals. It is rarely the whole story, but it is the part you can measure and fix.
No Google Business Profile or an unclaimed/incomplete one
The map results sit above the ordinary links for most local searches, so a business missing from them is missing from the part of the page people look at first.
Contact form buried at the bottom of one page
If getting in touch requires scrolling to the bottom of a specific page, most visitors won't do it. Lead capture should be accessible from every page.
No social proof visible on key pages
Testimonials, reviews and credentials give somebody a reason to pick you beyond the quote. Without them, price is often the only thing left to compare you on.
Duplicate or missing metadata across pages
If every page carries the same title, or none at all, Google has far less to go on when working out what each page is for — and so does anyone reading the results.
Who gets the most value from a website audit
The audit is most useful for businesses in one of these situations:
- You built your own site on Wix, Squarespace, or WordPress and aren't sure if it's working
- You're getting traffic from Google but not seeing phone calls or form submissions
- Your site hasn't been updated in 2+ years and you're not sure where to start
- You're considering a website redesign and want to know what's actually broken first
- A competitor is outranking you and you can't figure out why
- You're about to run Google Ads and want to make sure your site can convert the traffic
- You changed your services or rebranded and the site hasn't caught up
- You want an outside perspective before investing in SEO or paid ads
Common questions about the free website audit
Is the audit really free?+
Yes. No credit card, no trial, no obligation, and no email needed to start. We scan the public pages we can find, up to 500, and show you the result. If you want the search and Google Business Profile data as well, that part asks for an email so we know where to send it — those checks cost us money to run.
What do I get in the audit report?+
Every public page we can find from your sitemap and internal links — up to 500 — checked for the things Google uses to understand it: title, description, headings, text and images. Broken links, and pages nothing links to. Your business name, address and phone. Speed, measured three times. Add your email and it also covers your Google Business Profile, where you rank locally, and who links to you — those checks cost us money, which is the only reason that half asks.
How long does the audit take?+
Under a minute for a small site. A few minutes for a few hundred pages — your report opens straight away and fills in as we go, showing how many pages we have checked.
Do I need to be a Buffalo business to request an audit?+
No. While we specialize in Buffalo and Western NY businesses, we audit websites for businesses across the US. The local SEO category is most relevant for businesses serving a local market, but the other four categories apply to every business website.
What happens after I receive the audit?+
You get the report and can do whatever you want with it — including fixing things yourself. If you'd like help implementing the recommendations, we offer web design, redesign, and local SEO services. But there's no pressure and no automatic follow-up sales pitch.
What if my site scores well?+
Then we did not find any of the problems we check for, on the pages we could reach. That is genuinely good news, and it is narrower than a clean bill of health — it means the common technical faults are not what is holding you back, so the answer is somewhere else.
Next Steps
If the audit finds something that needs fixing
We offer the services most commonly recommended after an audit. You’re never obligated to use them — but if you want help, here’s where to start.