Find Out Why Your Website
Isn't Generating Leads
We review your Buffalo business website across 5 areas that actually affect leads — trust, conversion, mobile, local SEO, and performance. You get a scored report with 3–5 clear priorities, not a wall of developer jargon.
The 5-Part Holtz Digital Website Audit
Each category is scored out of 20 for a total of 100 points. We focus on things that affect your bottom line, not developer metrics.
How It Works
Submit your URL
Fill out the short form below. Takes less than 60 seconds.
We review your site
Our team reviews your website across all 5 categories within 2 business days.
You get a scored report
We send you a scored audit with 3–5 specific priorities — not a list of 27 technical problems.
Why This Is Different
Most "free audits" are automated tool dumps. This one isn't.
Tools like GTmetrix, SEMrush, and Google PageSpeed give you scores. They don't tell you what actually matters for your business, why visitors aren't calling, or what to do first.
Our audit is reviewed by a real person who looks at your site the way a potential customer would — and the way Google does. You get a scored report with 3–5 specific, prioritized actions. Not 47 issues ranked by severity with no explanation of which ones actually cost you customers.
What We Find Most Often
The issues costing Buffalo businesses the most leads
After auditing dozens of Buffalo and Western NY business websites, these are the problems that come up most often — and the ones that have the biggest impact on lead volume when fixed.
No clear call-to-action above the fold
Visitors don't know what to do next, so they leave. Adding a visible phone number and CTA above the fold is often the single highest-impact fix.
Title tags that don't target local search terms
A title tag that says 'Home | ABC Plumbing' gets no local search traffic. 'Plumber in Buffalo NY | ABC Plumbing' can appear for hundreds of relevant searches.
Mobile layout that breaks on smaller screens
Over 60% of local searches happen on phones. A site that's hard to navigate on mobile loses more than half its potential leads before they reach your contact info.
Page load times over 4 seconds
53% of visitors abandon a page that takes more than 3 seconds to load. Slow sites also rank lower on Google — a compounding penalty.
No Google Business Profile or an unclaimed/incomplete one
The Google Maps pack captures 40%+ of clicks on local searches. Without an optimized GBP, you're invisible to almost half your potential customers.
Contact form buried at the bottom of one page
If getting in touch requires scrolling to the bottom of a specific page, most visitors won't do it. Lead capture should be accessible from every page.
No social proof visible on key pages
Testimonials, reviews, and credentials close the trust gap. Without them, potential clients compare you on price alone instead of quality.
Duplicate or missing metadata across pages
If every page has the same title tag, or none at all, Google has no way to understand what each page is about — and won't rank any of them confidently.
Who gets the most value from a website audit
The audit is most useful for businesses in one of these situations:
- You built your own site on Wix, Squarespace, or WordPress and aren't sure if it's working
- You're getting traffic from Google but not seeing phone calls or form submissions
- Your site hasn't been updated in 2+ years and you're not sure where to start
- You're considering a website redesign and want to know what's actually broken first
- A competitor is outranking you and you can't figure out why
- You're about to run Google Ads and want to make sure your site can convert the traffic
- You changed your services or rebranded and the site hasn't caught up
- You want an outside perspective before investing in SEO or paid ads
Common questions about the free website audit
Is the audit really free?+
Yes, completely free. No credit card, no trial, no obligation. We review your site and send you a scored report within 2 business days. If you want help fixing what we find, we're happy to talk — but that's entirely up to you.
What do I get in the audit report?+
You receive a scored report out of 100 across 5 categories: trust & first impression, lead generation, mobile experience, local SEO visibility, and technical performance. For each category you get a score, specific findings, and prioritized recommendations. The report focuses on 3–5 actions with the highest impact — not an exhaustive list of every possible issue.
How long does the audit take?+
We deliver your report within 2 business days of receiving your submission. Most audits are completed within 24 hours.
Do I need to be a Buffalo business to request an audit?+
No. While we specialize in Buffalo and Western NY businesses, we audit websites for businesses across the US. The local SEO category is most relevant for businesses serving a local market, but the other four categories apply to every business website.
What happens after I receive the audit?+
You get the report and can do whatever you want with it — including fixing things yourself. If you'd like help implementing the recommendations, we offer web design, redesign, and local SEO services. But there's no pressure and no automatic follow-up sales pitch.
What if my site scores well?+
Then you have a healthy website and can focus your energy on traffic and lead generation rather than fixing fundamentals. That's a good outcome. We'd rather give you an honest score than tell you everything is broken when it isn't.
Next Steps
If the audit finds something that needs fixing
We offer the services most commonly recommended after an audit. You're never obligated to use them — but if you want help, here's where to start.