SEO Services

SEO Services for Small Businesses

Holtz Digital helps improve existing websites and new builds with technical SEO, on-page optimization, and site performance work. Monthly SEO packages start at $500; one-time SEO is $750. Compare the work included and choose the scope your business needs.

Technical SEOLocal searchPage speed optimization

Our Approach

Technical and on-page SEO, implemented on your website

We review how your site is structured, what its pages say, and how they perform. Then we implement the agreed improvements, from crawl and indexing fixes to clearer page content and internal links. These foundations matter for an established site as well as a new build. See how that work was applied to an existing WordPress site in the Badass Buffalo Babes client case study.

Technical SEO

Clean semantic HTML, proper heading hierarchy, crawlable structure, XML sitemaps, robots.txt, and canonical tags.

Core Web Vitals

Optimized for Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP).

Local SEO

Google Business Profile optimization, local citations, schema markup, and geo-targeted content for local searches.

On-page optimization

Optimized title tags, meta descriptions, header structure, internal linking, and keyword-targeted content.

Mobile-first indexing

Google indexes mobile versions first. We design for mobile performance and usability from the start.

Schema markup

Structured data that describes your business, services, and page content accurately, using relevant Organization, LocalBusiness, Service, and BreadcrumbList markup.

Choose Your Starting Point

From an SEO diagnosis to agreed improvements

Need to understand what needs attention first? Our free website audit provides a report you can review or share with your developer. The packages on this page cover paid implementation and, for monthly plans, continuing optimization and reporting. We agree the priorities and scope before work begins.

For Google Maps and location-specific searches, see our Buffalo local SEO services. Contractors can explore SEO for contractors in Buffalo.

Our Process

How we improve your search visibility

1
Technical SEO audit

We analyze your site's technical foundation: crawlability, indexing, site speed, mobile-friendliness, and Core Web Vitals. Identify quick wins and long-term improvements.

2
Keyword research & strategy

Use Search Console data and competitor research to identify relevant searches, assess competition, and assign each priority topic to the page best suited to it.

3
On-page optimization

Optimize title tags, meta descriptions, headers, content, internal links, and images. Ensure every page targets specific keywords with clear user intent.

4
Local SEO setup

Claim and optimize your Google Business Profile, build local citations, add schema markup, and create location-specific landing pages.

5
Content strategy

Develop a content plan targeting informational and commercial keywords. Blog posts, service pages, guides, and FAQs that answer customer questions.

6
Performance tracking

Monitor rankings, traffic, conversions, and Core Web Vitals. Monthly reports with insights and recommendations for continuous improvement.

SEO, AEO & GEO

Clear answers for search and AI experiences

Answer engine optimization (AEO) focuses on useful, accessible answers. Generative engine optimization (GEO) applies that goal to AI-generated search experiences. The practical foundations include crawlable pages, specific service information, accurate business details, and content that answers your customers’ questions.

Google says established SEO practices apply to its AI search features and no special AI schema is required. We use clear content and appropriate structured data as part of the agreed SEO work. Neither markup nor a particular format guarantees an AI citation or ranking. Read Google’s guidance for AI search.

SEO Pricing

Small business SEO packages and pricing

Compare the pages, keywords, content, and support included in each plan. Monthly packages include reporting and dedicated support, with a 3-month minimum. One-time SEO is available for an agreed scope without an ongoing commitment.

SEO Starter

$500/mo

For small businesses getting started with SEO

  • Technical SEO audit & fixes
  • Keyword research (15 target keywords)
  • On-page optimization (up to 10 pages)
  • Google Business Profile setup
  • Local citation building (5 directories)
  • Monthly ranking report
  • Google Analytics & Search Console setup
30 Keywords
SEO Professional

$1,200/mo

For growing businesses serious about rankings

  • Everything in SEO Starter, plus:
  • Keyword research (30 target keywords)
  • On-page optimization (up to 25 pages)
  • Content creation (2 blog posts/month)
  • Local citation building (15 directories)
  • Competitor analysis & monitoring
  • Link building (5 quality backlinks/month)
  • Schema markup implementation
  • Monthly strategy call
  • Priority email support
SEO Enterprise

$2,500/mo

For established businesses with broader SEO needs

  • Everything in SEO Professional, plus:
  • Keyword research (50+ target keywords)
  • On-page optimization (unlimited pages)
  • Content creation (4 blog posts/month)
  • Local citation building (30+ directories)
  • Advanced link building (15 backlinks/month)
  • Conversion rate optimization (CRO)
  • A/B testing for landing pages
  • Custom landing page development
  • Bi-weekly strategy calls
  • Dedicated account manager
  • 24/7 priority support

Monthly plans require a 3-month minimum commitment. SEO is a long-term investment that builds over time.

One-Time SEO: $750 (no ongoing commitment)

One-time work has an agreed scope; it does not automatically include every monthly package deliverable.

What's Included

Comprehensive SEO services

  • Technical SEO audit & fixes
  • Keyword research & targeting
  • On-page optimization
  • Title tag & meta description optimization
  • Header hierarchy optimization
  • Internal linking strategy
  • Image optimization & alt text
  • XML sitemap creation
  • Robots.txt configuration
  • Schema markup implementation
  • Google Business Profile optimization
  • Local citation building
  • Core Web Vitals optimization
  • Mobile optimization
  • Page speed improvements
  • Content strategy & planning
  • Monthly ranking reports
  • Google Analytics & Search Console setup

Frequently Asked

Common questions about SEO services and packages

How much do small business SEO services cost?

Holtz Digital offers SEO Starter at $500 per month, SEO Professional at $1,200 per month, and SEO Enterprise at $2,500 per month. Monthly plans require a 3-month minimum commitment. One-Time SEO is $750 with no ongoing commitment. The right option depends on your website, priorities, and the scope of work you need.

Compare SEO packages and deliverables →
What is included in an SEO package?

Our monthly SEO packages include a technical audit and fixes, keyword research, on-page optimization, Google Business Profile setup, local citation building, and reporting. The number of target keywords and pages varies by plan. Professional and Enterprise add the content, link-building, and support deliverables listed in the comparison. We use the audit to prioritize the implementation work.

How is the free website audit different from paid SEO work?

The free audit scans your website's public pages, up to 500, and provides a prioritized report of issues to review. Local ranking, Google Business Profile, and backlink checks are optional extras that ask for an email address. Paid SEO work covers implementing agreed improvements; monthly packages also include ongoing work and reporting as listed in the comparison. The free report does not commit you to a paid service.

See what the free website audit checks →
Should I choose one-time SEO or a monthly SEO package?

One-Time SEO is an option for a defined set of priorities without an ongoing commitment; we agree the scope before work begins. A monthly package suits businesses that need continuing optimization, monitoring, and reporting. Compare the listed deliverables with the work your website needs. Monthly plans have a 3-month minimum.

How long does SEO take to work?

The timing depends on your starting point, the changes required, competition, and when search engines crawl and reassess your pages. Implementing a fix and seeing a ranking change are separate steps. We track the work completed and changes in search performance, without promising a specific ranking or deadline.

What's the difference between local SEO and regular SEO?

SEO improves how your website can be crawled, understood, and found in relevant searches. Local SEO also focuses on searches tied to a place and Google Maps, including an eligible Google Business Profile, consistent business details, and useful local content. Our dedicated local SEO page explains that work for Buffalo and Western New York businesses.

Explore Buffalo local SEO services →
Do you guarantee first-page Google rankings?

No. We cannot guarantee a Google ranking, an AI citation, or a set number of leads. We focus on work we can carry out and report: technical fixes, useful page content, internal linking, performance improvements, and measurement.

Can you help with an existing website or only new builds?

We provide SEO services for both existing websites and new builds. For an existing site, we audit the current setup and prioritize improvements. For a new build, we plan the site structure, content, and technical foundations as part of development.

How do you measure SEO success?

We use Google Search Console to review search queries, impressions, clicks, and average position, alongside analytics and available inquiry tracking. We assess those signals with completed work, website traffic, phone calls, and form submissions. A ranking change alone does not establish that a business gained customers.

What are AEO and GEO, and can SEO help with AI answers?

Answer engine optimization (AEO) focuses on making useful answers easy to find and understand. Generative engine optimization (GEO) applies that goal to AI-generated search experiences. Clear service information, crawlable pages, and accurate business details support these foundations. Google says established SEO practices apply to its AI search features, with no special AI schema required. Inclusion or citation is not guaranteed.

Read Google's guidance for AI search →

From the Blog

More SEO Tips

Practical guides on search rankings, on-page optimization, and getting found by the right customers online.

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