Selected Work

Websites with a purpose. Work you can explore.

From improvements to an established client website to custom builds, every project has a story. See what went into the work, explore the screenshots, and visit the live sites. Each card clearly identifies client work, owned projects, and demonstrations.

badassbuffalobabes.com
Badass Buffalo Babes homepage with its purple Buffalo skyline and historical stories
Badass Buffalo Babes story collection highlighting women in Buffalo history
Badass Buffalo Babes homepage and navigation on a phone
Client workProject type: Client Project · WordPress Optimization

Badass Buffalo Babes

WordPress, SEO, accessibility, and performance improvements for author Cheryl Krajna's website about the women who shaped Buffalo history.

WordPressPHPYoast SEOJetpackSchema.org JSON-LD
movie-booking-app-weld.vercel.app
QuickShow home page with featured movie and navigation
QuickShow showtime selection and interactive seating chart
QuickShow mobile ticket with QR code
DemonstrationProject type: Full-Stack Web App

QuickShow

A modern movie ticketing platform designed to feel fast, intuitive, and seamless across every interaction — engineered end-to-end as proof of advanced product capability.

Next.jsReactConvexStripeTypeScript+1 more
e-commerce-ui-client-three.vercel.app
E-commerce storefront hero section
Product listing page
Shopping cart and checkout flow
Product detail page
Storefront footer
DemonstrationProject type: Full-Stack Monorepo

E-Commerce Platform

A production-grade e-commerce platform built as a Turborepo monorepo — featuring a customer storefront, admin dashboard, and four independent microservices communicating over Kafka.

Next.jsReact 19TypeScriptTurborepopnpm+7 more

Backend services spin down during inactivity — allow about a minute for them to wake up on first load.

moretti-realty.preview.holtzdigital.com
Moretti Realty homepage hero with the agent introduction and a property search bar
Listing detail page with price, specs, open house, estimated monthly cost and sale history
The same listing on a phone, with the sticky call, text and schedule bar fixed to the bottom
Property search results grid with filters and listing cards
An Elmwood Village community page with local market data — the local SEO structure
Home valuation request page, the primary seller lead path
Seller page with recent sales and the pricing approach
DemonstrationProject type: Custom Next.js Realtor Site

Rachel Moretti — Buffalo Real Estate

A complete residential real estate site for a fictional Buffalo agent, built from a design system rather than a template. The listing pages are structured the way an IDX feed actually arrives, and the MLS display rules — attribution, disclaimer, withheld addresses, fields that may never be shown — are enforced in code instead of left to whoever edits the page.

Next.js 16React 19TypeScriptTailwind CSS v4Figma Design System+1 more

Rachel Moretti is a fictional agent — the brokerage, listings, prices, statistics and reviews are all invented, no property shown is for sale, and the site is deliberately kept out of search results. A live build for a real agent would need their broker's IDX authorization and a compliance review before launch.

ridgewayhvac.preview.holtzdigital.com
Ridgeway homepage with a 24/7 emergency bar and licence trust signals
A generated service-area page — furnace repair in Kenmore, written around that town's housing stock
The same service-area page on a phone, with the sticky emergency call bar
The service-area index listing all sixteen towns across Erie and Niagara County
A service hub page linking out to that service in every town covered
Quote request form with photo upload for the unit's rating plate
DemonstrationProject type: Custom WordPress Trades Theme

Ridgeway Heating & Cooling

A custom WordPress theme built from scratch for a fictional Buffalo HVAC contractor. Six services across sixteen Western New York towns generate ninety-six landing pages, each one written around what the housing stock in that town is actually like — plus HVACBusiness schema, 24/7 emergency call handling, and a quote form that accepts a photo of the rating plate.

WordPressPHP 8Custom ThemeMySQLDocker+1 more

Ridgeway is a fictional company — the address, phone numbers, licence number and reviews are invented, and the site is deliberately kept out of search results.

larkinandvine.preview.holtzdigital.com
Larkin & Vine homepage hero with a live open/closed status badge
The full menu page, built from structured dish records with prices and dietary tags
The menu on a phone — readable without pinching, with a sticky call and reserve bar
Private dining and catering page with the event inquiry form
Reservation request form with party size, date and allergy notes
Events page listing upcoming supper clubs and live music
Visit page with hours, parking, accessibility details and directions
DemonstrationProject type: Custom WordPress Restaurant Theme

Larkin & Vine

A custom WordPress theme built for a fictional Larkinville restaurant. Each dish has an editable price, description and dietary tags. The same records supply the mobile menu and Menu structured data, while shared opening hours and reservation request forms demonstrate practical restaurant website features.

WordPressPHP 8Custom ThemeMySQLDocker+1 more

Larkin & Vine is a fictional restaurant. Its address, phone number and reviews are invented, and the site is deliberately kept out of search results. Demo forms do not make reservations, save submissions or send emails.

harborlights.preview.holtzdigital.com
Harbor Lights homepage hero
About section
Mid-page content section
Testimonials section
Events page
Giving page
DemonstrationProject type: Custom WordPress Theme

Harbor Lights

A fully custom WordPress theme built from scratch as a concept for a community/ministry-style organization — no page builders, no generic templates. Clean PHP, performance-focused, and easy for non-technical staff to manage.

WordPressPHPCustom ThemeMySQLDocker
farcountrywear.com
Far Country Wear homepage hero — "Every shirt tells a parable."
Featured product grid with parable-themed t-shirt designs
"Why Far Country" brand story section with value-proposition cards
Full shop listing page with product cards
Individual product detail page with color and size selection
Owned projectProject type: Live E-Commerce Brand

Far Country Wear

Far Country Wear is a live custom clothing website — a parable-themed apparel brand designed, built, and operated end-to-end, from AI-assisted product art to checkout and fulfillment.

Next.jsReactConvexStripeTypeScript+2 more