WordPress Developer in Buffalo, NY — Custom Sites, No Page Builders

A custom WordPress project can include information architecture, page design, a purpose-built theme, Gutenberg blocks, forms, content migration, analytics, technical search foundations, testing, launch, training, and documentation. The written proposal identifies the exact pages, editing tools, integrations, and handoff responsibilities included in the build.

No. We build custom WordPress themes by hand. Page builders can ship extra CSS, JavaScript, and features that a business site never uses. A purpose-built theme keeps the codebase leaner and easier to maintain.

Yes. We build with the native WordPress block editor (Gutenberg) and Advanced Custom Fields, so you and your team can update text, images, and pages without touching code. Training and documentation are included at handoff.

WordPress can be secured, but no website is risk-free. Holtz Digital limits plugins, configures appropriate user roles and security headers, supports two-factor authentication, and establishes an update and backup process. Ongoing monitoring and maintenance are separate from the initial build unless the proposal includes them.

We build for speed from the start. Skipping page builders and heavy multipurpose themes gives us a leaner foundation, then we optimize images, caching, and front-end code and test the finished site before launch.

WordPress is ideal for content-heavy sites where non-technical staff manage updates. Custom development makes more sense for web applications and unusual workflows. We recommend the right fit for your project, not the one that's easiest for us to build.

Yes. Optional maintenance plans start at $150 per month and include weekly security updates, daily backups, continuous automated uptime monitoring, and monthly reporting. Higher tiers add staging, content-update time, and performance work. Hosting is separate unless a written proposal explicitly includes it.

Packages start at $1,500 for a custom brochure-style site, $3,000 for a multi-page business site with CMS setup, $5,500 for advanced page strategy, funnels, and a technical SEO pass. Most projects fall within $1,500–$10,000+, depending on page count, content migration, integrations, and custom functionality. You receive a written scope and fixed proposal before work begins.

Ongoing costs can include domain registration, hosting, maintenance, and any licensed plugins or third-party services approved for the project. Those vendors set their own prices, so the proposal lists known recurring dependencies instead of assuming a universal annual amount.

A typical Holtz Digital website project takes 4–8 weeks. A simple brochure site can take 2–3 weeks; content migration, custom blocks, integrations, and approval timing can extend the schedule. The proposal confirms the timeline after the content and functionality are scoped.