Web Design Services

Professional Web Design Services That Drive Results

Holtz Digital is an independent web design studio specializing in custom, conversion-focused websites. Our web design services combine strategic UX, clean code, and technical SEO to help businesses attract more customers online.

Every website is built from scratch—no templates, no page builders, just custom code optimized for speed, search visibility, and user experience. You'll know exactly what's included, why each part matters, and how it connects to your business goals.

Start a Project ConversationLearn About How We Work
Web design workspace with dual monitors showing design work in progress
What trust looks like in practice
  • Clear scope before work starts so pricing is tied to concrete deliverables.
  • Direct communication with realistic timelines and milestone-based progress.
  • Build decisions explained in plain English so you know why each part exists.
  • Maintainable implementation so updates do not become expensive later.

What web design includes

Clear deliverables so pricing makes sense.

This is the baseline scope we use so there is no confusion about what you are paying for.

Figma prototype open in design tool showing UI components and screen layout
Custom website design

A design system tailored to your business goals, offer, and audience instead of a recycled template.

UX/UI design

Intentional page flow, hierarchy, and calls to action so people can understand your offer and take the next step.

Brand & color strategy

Color psychology applied on purpose — a strategic palette built on the 60-30-10 rule that reinforces trust, makes your calls to action stand out, and keeps your brand recognizable.

Mobile responsiveness

Layouts and interactions optimized for phones, tablets, and desktops, not just stretched to fit.

Accessibility built in

WCAG-aligned color contrast and readable typography so every visitor can use your site — and you are not turning away potential customers.

SEO-friendly structure

Clean headings, page architecture, metadata-ready sections, and crawlable structure built in from day one.

Speed optimization

Performance-focused builds that load quickly, reduce friction, and support better user engagement.

CMS setup

Content workflows configured for your stack, including WordPress, Convex, Sanity.io, or MongoDB-backed setups when needed.

Why choose Holtz Digital

What makes Holtz Digital different from typical agencies

Short version: better business outcomes, faster execution, and support after launch.

Free

Website audit

Instant scored 5-point review from our Growth Consultant

<3s

Average load time

Optimized for Core Web Vitals

100%

Mobile responsive

Every site works perfectly on all devices

4-8 weeks

Typical timeline

From kickoff to launch

  • Conversion-focused design

    Pages are designed to guide action, not just look good in a screenshot.

  • Fast turnaround

    Clear milestones and focused scope keep projects moving without drag.

  • Ongoing support

    Launch is not the finish line. You can get continued updates and refinements.

  • Direct collaboration

    You work directly with Holtz Digital, so communication stays clear and decisions happen quickly.

Website strategy

We design websites tailored to how your business makes money.

Most local businesses do not need full ecommerce. The right build depends on your revenue model, your customer journey, and what action you want visitors to take next.

Business outcome first

The goal is never just a website type. The goal is more customers, less operational friction, and stronger revenue from your online presence.

Lead Generation Websites

Best for contractors, home services, lawyers, consultants, and agencies.

Goal: Get calls, quote requests, and form submissions.

  • Contact forms and click-to-call CTAs
  • Service pages built for local intent
  • Testimonials and trust signals
  • Local SEO foundations
E-commerce Websites

Best for retail stores, product brands, and specialty product businesses.

Goal: Sell products online with a smooth buying flow.

  • Product pages, cart, and checkout
  • Payment integration
  • Inventory and order workflows
  • Lightweight ordering options when full ecommerce is not needed
Booking and Appointment Websites

Best for salons, spas, gyms, clinics, and service providers with schedules.

Goal: Let customers self-book available time slots.

  • Calendar and scheduling integration
  • Automated confirmations
  • Rescheduling flows
  • Booking-focused CTAs
Informational (Brochure) Websites

Best for small local businesses and newer businesses establishing trust.

Goal: Build credibility and make core information easy to find.

  • About and services pages
  • Location, hours, and contact details
  • Clear first impression and brand story
  • Foundational conversion paths
Hybrid Websites

Best for businesses that need multiple functions in one site.

Goal: Combine trust, lead capture, and transactions in one experience.

  • Examples: menu plus ordering plus reservations
  • Examples: info plus memberships plus class bookings
  • Examples: portfolio plus quote requests
  • Scalable structure for higher-value growth
Membership and Subscription Sites

Best for gyms, coaching businesses, and recurring-service brands.

Goal: Create recurring revenue and retention.

  • User accounts and access control
  • Subscription billing
  • Gated resources or member areas
  • Lifecycle-focused onboarding flows
Landing Pages for Ads

Best for promotions, seasonal campaigns, and paid traffic.

Goal: Convert intent quickly with minimal distractions.

  • Single focused offer
  • Strong primary CTA
  • Message-match with ad campaigns
  • Fast-load, low-friction structure

Our Web Design Process

How we build your website from start to finish

Clear milestones, realistic timelines, and no surprises. Here's how a typical web design project unfolds with Holtz Digital.

01Week 1

Discovery & Strategy

We start by understanding your business goals, target audience, and key competitors. This includes content planning, sitemap development, and defining success metrics for your website.

02Week 2-3

Design & Wireframing

We create visual mockups and interactive prototypes using Figma. You'll see exactly how your site will look on desktop, tablet, and mobile before a single line of code is written.

03Week 3-5

Development & Build

Once designs are approved, we build your site using modern, clean code. This includes responsive layouts, SEO structure, performance optimization, and CMS setup for easy content management.

04Week 6

Testing & Refinement

Rigorous testing across devices and browsers to ensure everything works perfectly. We check load times, form submissions, mobile responsiveness, and SEO technical requirements.

05Week 7-8

Launch & Optimization

We deploy your site to production, set up hosting and DNS, configure analytics, and monitor performance. Post-launch support ensures everything runs smoothly from day one.

Design Process

You approve the design direction before development begins

Every page gets drawn in Figma at desktop and phone width first, so you are signing off on the real thing rather than a description of it. Below is one of our demonstration builds — each approved Figma frame paired with the site that was built from it.

Desktop — 1440px

Figma — Home / Desktop
Figma design frame of the Larkin & Vine homepage at desktop width, showing the header, hero and the overlapping Tonight panel
The design, approved in Figma.
larkinandvine.preview.holtzdigital.com
The built Larkin & Vine site at desktop width, matching the Figma design with live opening hours and tonight's menu
The site built from it.

Phone — 390px

Figma design
Figma design frame of the Larkin & Vine homepage at phone width
Built site
The built Larkin & Vine site at phone width, matching the Figma design

The layout is what gets approved in Figma — opening hours and menu content are then populated from the restaurant's own data, which is why the panel names a different night in each screenshot. Larkin & Vine is a concept restaurant we designed and built to demonstrate the process, so the disclosure bar sits at the top of every screen.

Open the built site

Industries We Serve

Specialized web design for the industries we serve

We have experience designing websites across a range of industries, each with unique challenges and opportunities.

🔧
HVAC & Home Services

Heating, cooling, plumbing, electrical contractors

🏗️
Contractors & Trades

General contractors, remodelers, roofers, painters

⚖️
Legal & Professional

Law firms, accounting, consulting services

🏥
Healthcare & Wellness

Medical practices, dental offices, chiropractors

🍽️
Restaurants & Hospitality

Restaurants, cafes, catering services, hotels

🛍️
Retail & Ecommerce

Local shops, specialty stores, online retailers

🏢
Real Estate

Realtors, property management, developers

💅
Beauty & Personal Care

Salons, spas, barber shops, aesthetics

💪
Fitness & Recreation

Gyms, yoga studios, personal trainers

🤝
B2B Services

Manufacturing, wholesale, business services

Pricing

Starting rates and packages

You do not need a custom quote just to get a baseline. These starting points help filter fit before we scope details.

Basic

Starting at $1,500

  • Custom brochure-style website
  • Mobile responsive build
  • SEO-friendly page structure
  • Speed and launch setup
Standard

Starting at $3,000

  • Everything in Basic
  • Expanded UX/UI for multiple service pages
  • Conversion-focused content layout
  • CMS setup for ongoing content updates
Premium

Starting at $5,500

  • Everything in Standard
  • Advanced page strategy and funnels
  • Performance and technical SEO deep pass
  • Post-launch optimization support

Recent Builds

See the work, not just the pitch

Every build below is live and clickable — the same standard applied to your project.

movie-booking-app-weld.vercel.app
QuickShow home page with featured movie and navigation
Full-Stack Web App

QuickShow

Movie ticketing platform built end-to-end

View project
e-commerce-ui-client-three.vercel.app
E-commerce storefront hero section
Full-Stack Monorepo

E-Commerce Platform

Storefront, admin dashboard & microservices in one repo

View project
moretti-realty.preview.holtzdigital.com
Moretti Realty homepage hero with the agent introduction and a property search bar
Custom Next.js Realtor Site

Rachel Moretti — Buffalo Real Estate

A realtor site built to MLS display rules, not around them

View project
ridgewayhvac.preview.holtzdigital.com
Ridgeway homepage with a 24/7 emergency bar and licence trust signals
Custom WordPress Trades Theme

Ridgeway Heating & Cooling

96 local service pages generated from two lists — not 96 doorway pages

View project
larkinandvine.preview.holtzdigital.com
Larkin & Vine homepage hero with a live open/closed status badge
Custom WordPress Restaurant Theme

Larkin & Vine

A Buffalo restaurant site where the menu is real data, not a PDF

View project
harborlights.preview.holtzdigital.com
Harbor Lights homepage hero
Custom WordPress Theme

Harbor Lights

Custom-coded WordPress theme — built from scratch as a demo

View project
farcountrywear.com
Far Country Wear homepage hero — "Every shirt tells a parable."
Live E-Commerce Brand

Far Country Wear

A real, live custom clothing website — not a demo

View project

FAQ

Common questions before you get started

How much should a website cost?+

A professionally built website typically ranges from $1,500 for a basic brochure site to $10,000+ for complex ecommerce or custom web applications. Holtz Digital offers transparent pricing with packages starting at $1,500 for basic sites, $3,000 for standard business sites, and $5,500+ for premium projects with advanced functionality.

How long does it take to design a website?+

Most web design projects take 4-8 weeks from kickoff to launch, depending on scope and complexity. Simple brochure sites can be completed in 2-3 weeks, while complex ecommerce or custom applications may take 8-12 weeks. We provide clear milestones and timelines upfront.

Do you handle hosting?+

Yes. Holtz Digital can recommend the right hosting provider, configure the environment, and handle deployment so the site is stable from day one.

Is the website mine after completion?+

Yes. The website and content are yours after final payment. You keep full ownership and control of your project assets.

Do you handle the domain?+

Holtz Digital can guide domain setup, DNS configuration, and domain connection. If you already own a domain, we can connect it to your new site.

Will my website be mobile-friendly?+

Yes. Every website we build is fully responsive and optimized for mobile devices, tablets, and desktop computers. Mobile responsiveness is a core requirement for all our projects, not an add-on.

Do you offer SEO with web design?+

Yes. SEO is built into every website from day one. This includes semantic HTML structure, performance optimization, metadata setup, schema markup, internal linking architecture, and mobile responsiveness. Technical SEO is not an afterthought—it's foundational.

Can you redesign my existing website?+

Yes. We redesign outdated or underperforming websites to improve performance, usability, SEO, branding, and conversion rates while preserving what is already working for your business.

Do you help with branding and color choices?+

Yes. Color and brand strategy are part of every build. We apply color psychology and the 60-30-10 rule to choose a palette that builds trust, makes your calls to action stand out, and keeps your brand recognizable—while meeting WCAG color-contrast standards so the site stays readable and accessible to everyone.

Ready to build your new website?

Let's discuss your project goals, timeline, and budget. Get a free website audit and strategic recommendations tailored to your business.

Get Your Free Website AuditLearn About Our Process
No sales pressureTransparent pricingFast response times

Working Locally

Based in Western New York

We work with businesses anywhere, but we live here — which means in-person meetings, local market knowledge, and no timezone gymnastics if you’re nearby.

Buffalo website design services

From the Blog

More Web Design Tips

Articles on web design, development, and what makes a website actually work for your business.

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Explore our specialties

Find the right service for your project

Every business has different goals. Explore our specific service pages to see exactly how each one is built around your outcomes.

Buffalo Website Design

Responsive, conversion-focused design for local Buffalo businesses.

Website Redesign Services

Transform your outdated site into a fast, conversion-focused website that ranks.

Custom Website Development

React, Next.js, and TypeScript built from scratch — no page builders.

WordPress Development

Custom WordPress without the bloat, built for speed and easy content management.

Ecommerce Development

Online stores optimized for product discovery, mobile shopping, and conversions.

HVAC Websites

Mobile-first websites for heating and cooling contractors built to generate emergency calls and estimate requests.

Contractor Website Design

Project galleries, trust elements, and local SEO for general contractors and trades businesses.

Restaurant Websites

Fast, mobile-first restaurant sites with HTML menus, reservation integration, and local SEO.

E-Commerce Websites in Buffalo, NY

Mobile-first online stores for Buffalo & Western NY businesses, built to convert and rank locally.

Realtor Website Design

IDX/MLS-integrated real estate agent websites with listing galleries and lead capture built in.

SEO Services

Technical SEO, on-page optimization, and local search visibility for Buffalo businesses.

Website Maintenance

Ongoing updates, performance monitoring, and technical support to keep your site running smoothly.